STEP 1: DISCUSS YOUR NEEDS
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- Liaise with clients to form concise understanding of campaign objectives
- Develop an accurate brief so no misunderstandings occur
- Place all client requirements into the brief upfront
- Manage expectation of your timeline
- Gauge your budget
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- Assess target market trends and talent relevance
- Advise on potential available talent
- Ensure upfront there is no conflict of interest
- Recommend based on the ability to effectively leverage talents image across all platforms
- Present talent list with photos and biographies to suit your budget
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- Act as 3rd party liaison between client and talent
- Ensure delivery of agreed terms
- Negotiate if applicable rollover of contract