Corporate Social Responsibility
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- Discuss company objectives
- Determine your outcomes
- Do you have an existing partnership?
- Is this a new partnership?
- Current partnerships
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- Research 300 charities
- Competitor analysis
- Does the charity have too many partnerships
- Determine assets
- Potential for staff engagement
- Check money spend on admin
- Endeavor to own a day/week on the charity calendar
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- Short list options
- Marry your outcomes with the charity objectives
- Delivery of KPI’s
- Assess conflicts of interest/limitations
- Review the cost
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- Gauge level of partnership
- Funding required
- Can you own or name an event
- Branding-online and offline
- Engagement with staff
- Does the charity have ongoing internal staff support
STEP 5: CREATE A CONTRACT
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- Draft legal terms
- Draft agreed rights
- Liaise between parties
- Confer with legal departments
- Ensure delivery to signature phase
STEP 6: PARTNERSHIP EXECUTION
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- Liaise between parties on announcement
- Provide ongoing support meetings
- Ensure delivery of contracted assets
- Manage day to day (if required)