REVIEW EXISTING PARTNERSHIPS
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- Provide a health check
- Advise where to make changes
- Advise on how to add value
- Highlight unique opportunities
REVIEW INCOMING OPPORTUNITIES
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- Develop a system to filter sponsorship enquiries
- Objective assessment against sponsorship objectives
- Advise on potentially viable partnerships
- Politely decline or proceed to further discussions
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- Research & present suitable opportunities based on objectives
- Shortlist and select top opportunities
- Partnership assessment of how well objectives are met
- Further research on CVP, unique opportunities and value adds
- Ascertain formal proposals
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- Discuss proposal and advise on ‘next steps’, including value, fee and added benefits
- Prepare and present counter proposal
- Negotiate the commercial rights, liaising between parties
- Draft formal agreements and liaise with legal teams through to signature