VIXENS MAKE THE RIGHT CALL WITH EFM

With a coveted spot on the Vixens’ dress, and a number of engaging digital and in-stadium activations planned, the partnership will see EFM® reach a new market, growing brand awareness as a leader in the design, manufacturing, and selling of affordable device gear for modern life, that empowers people to get the most out of their busy lifestyles.

The Melbourne Vixens are thrilled to partner with EFM® who are supporting the most elite domestic netball competition in the world. The synonymous values of high performance, hard work and a positive team culture connects both brands, with the Vixens’ highly engaged fanbase extending EFM®’s reach even further.

Melbourne Vixens Business Development Manager, Aaron Bosse said he was delighted that EFM® has decided to support the club in season 2021.

“It’s exciting to introduce both the Melbourne Vixens and the game of netball to an Australian-owned brand like EFM®,” said Bosse.

“In recent seasons, the Melbourne Vixens have shown what it looks like to deliver a full four quarter effort. Like us, EFM® is also driven by performance and helping everyone power through their day. Whether that’s in the gym, the training court or at John Cain Arena, EFM®’s device gear has our athletes and their devices covered.”

EFM® CEO, Carl Bonham expressed his excitement for the partnership.

“As a partner of the Melbourne Vixens, we not only want to support the athletes and their fans, but we want to drive awareness and respect for women’s sport,” said Bonham.

“We see great alignment for what EFM® as a brand stands for with who the Melbourne Vixens are – a high performing team with a connected fan base.”

For more information about EFM® and their products visit www.myefm.com.